One of the first questions we get from new clients: “How long will this take?” Here’s an honest breakdown of realistic timelines, and of what stretches them.
Starter Site (5 Pages): 5 to 7 Working Days
A straightforward brochure site with homepage, about, services, contact, and one additional page. This assumes you provide content (text and images) promptly. The timeline includes design, development, testing, and launch.
Professional Site (10 to 15 Pages): 2 to 3 Weeks
A more complex business site with multiple service pages, portfolio/case studies, blog, and integrations like contact forms and analytics. Add a week if copywriting is included.
E-Commerce Store: 4 to 8 Weeks
An online store with product catalogue, shopping cart, payment processing, shipping logic, and customer accounts. Timeline depends heavily on the number of products and complexity of the checkout process.
Custom Web Application: 8 to 16+ Weeks
Anything with custom functionality, booking systems, user dashboards, API integrations, membership areas. These projects require detailed scoping before development begins.
Can a website be built in a week?
Yes, if it is one to five pages and your text, photos and logo are ready on day one. That is the Starter build. Anything with a shop, bookings or custom logins cannot be done properly in a week, whoever quotes it, because the testing alone takes longer.
What Causes Delays
In our experience, the biggest delays come from the client side, not the development side:
- Content not ready: Waiting for text, images, and brand assets is the number one cause of delays.
- Scope creep: “Can we just add one more thing?” repeated ten times turns a 2-week project into a 2-month project.
- Slow feedback: If it takes a week to get feedback on each design revision, the project stalls.
- Unclear requirements: Starting development without clear requirements leads to rework.
How We Keep Projects on Track
We define everything upfront: scope, timeline, milestones, and what we need from you at each stage. You’ll always know where your project stands. Our Starter site (£495 / $625, one to five pages) is typically live in about seven days, and Business (£1,495 / $1,895, up to 15 pages) in two to three weeks. Premium builds such as online stores and web applications get a timeline quoted for the project before work starts. Those dates hold as long as content and feedback arrive on time.
See every package with its price and timeline.
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