What Is Answer Engine Optimisation, and How Do You Get Cited by ChatGPT?
Answer engine optimisation (AEO) is making your pages the source that ChatGPT, Copilot, Perplexity and Google AI Overviews quote, and our SEO plans start…
Topic
SEO
Google Analytics 4 for Beginners: What to Track on Your Business Website
Set GA4 event data retention to 14 months on day one (the only other option is 2 months), mark your enquiry actions as key…
Local SEO for UK Businesses: How to Rank in Your Area
A Google Business Profile is free and takes about 15 minutes to claim, and it is the first of five steps to ranking in…
What Is Schema Markup and Why Does Your Website Need It?
Yes, most business sites should have it: schema markup is JSON-LD code that tells Google exactly what a page describes and makes it eligible…
The Ultimate SEO Checklist for New Websites in 2026
30 checks to finish before a new website goes live, and nearly all of them cost £0 using free Google and Bing tools: 9…
Core Web Vitals in 2026: The Complete Guide for Business Owners
A page passes Core Web Vitals when at least 75% of real visits get LCP within 2.5 seconds, INP within 200 milliseconds and CLS…