Roofing work is urgent and unseen. A leak or storm damage means the customer needs a trustworthy roofer fast, and they’re judging you on proof, because they can’t inspect your work themselves. Your website has to show finished roofs, prove you’re covered and guaranteed, and make calling you effortless. Here’s what a roofer’s website needs.
What a roofer’s website actually needs
- One-tap call for the urgent jobs. Leaks and storm damage are emergencies. A big tap-to-call button on every page, with your callout areas, wins the jobs that go to whoever answers first.
- Photos of finished roofs. Customers can’t climb up to check your work, so a gallery of completed tiling, flat roofs, fascias and repairs does the convincing for you.
- Guarantees and cover, front and centre. NFRC or CompetentRoofer membership, TrustMark, insurance-backed guarantees and public liability. For work they can’t see, these are what earn the customer’s trust.
- Insurance and repair work made clear. A lot of roofing is insurance-related. Say if you handle insurance jobs and surveys, and name the work you do: pitched, flat, GRP, leadwork, gutters and fascias.
- The areas you cover. Name your towns so customers and Google know you’re local.
Get found when the roof leaks
Roofing work starts with “roofer near me” or “roof repair [your town]”, often in a hurry. If you’re not on the first page, the job goes to someone who is. We build every page to rank locally and load fast, with your number one tap away. See our guide to local SEO for UK businesses, and note that every site we build is mobile-first.
Turn urgent searches into booked work
A slow or dated site loses a panicked customer fast. We build each page around one clear action, calling you, backed by the proof that reassures them. If your current site is quiet, our rundown of the signs a website is costing you customers covers why.
See a live example
See a trades site we’ve built
Big free-quote call to action, a work gallery and accreditations front and centre. Yours would be built the same way, branded to you.
Browse the demos →
What it costs and how long it takes
No surprises. Our roofer sites start at a fixed £495, and most go live in two to three weeks. See what’s included on our packages page, or read our guide to what a website should cost in 2026.
Send us your current site and we’ll tell you the three things costing you calls, free, no obligation.
Get a free website review →
Or get a fixed-price quote
We build websites for every trade. See our main websites for tradespeople page, or the guides for builders, electricians and plumbers.
The Tradesperson's Website Checklist
12 things that turn a Google search into a quote. Pop your email in and we'll send it over, plus the odd practical tip. No spam.