Carpentry and joinery sell on craftsmanship. Whether it’s fitted wardrobes, a staircase or a bespoke kitchen, the customer is buying quality they can see, so your website lives or dies on the photos of your finished work. It has to showcase your best pieces, explain what you make, and make it easy to start a conversation. Here’s what a carpenter’s or joiner’s website needs.
What a carpenter’s website actually needs
- A portfolio that does the selling. Sharp photos of finished work, fitted furniture, staircases, decking, doors, kitchens, grouped by type. For bespoke work, this is the most important thing on the site.
- Clear on what you do. First and second fix, bespoke joinery, fitted furniture, kitchens, doors and windows, decking. Clarity helps customers self-qualify and helps you rank for the work you want.
- A simple way to start a project. Bespoke work begins with a conversation, so a short “tell us about your project” form plus a clear number beats a hard sell.
- Craft credentials. Guild of Master Craftsmen, City & Guilds, years of experience and insurance, shown clearly, reassure a customer trusting you with a permanent fixture in their home.
- Reviews with detail. Genuine reviews, ideally with the piece and area, build trust for higher-value commissions.
Get found by the right customers
People search “carpenter near me”, “fitted wardrobes [your town]” or “bespoke joinery [your town]”. We build every page to rank locally and load fast so you appear for the work you want. Our guide to local SEO for UK businesses explains how, and every site we build is mobile-first.
Turn browsers into commissions
People compare a few makers before committing to bespoke work, so your site has to build confidence and lead to one clear step. If it isn’t producing enquiries, our rundown of the signs a website is costing you customers covers the fixes.
See a live example
See a trades site we’ve built
A work gallery, big free-quote call to action and accreditations front and centre. Yours would be built the same way, branded to you.
Browse the demos →
What it costs and how long it takes
No surprises. Our carpentry and joinery sites start at a fixed £495, and most go live in two to three weeks. See what’s included on our packages page, or read our guide to what a website should cost in 2026.
Send us your current site and we’ll tell you the three things costing you enquiries, free, no obligation.
Get a free website review →
Or get a fixed-price quote
We build websites for every trade. See our main websites for tradespeople page, or the guides for builders, painters & decorators and plasterers.
The Tradesperson's Website Checklist
12 things that turn a Google search into a quote. Pop your email in and we'll send it over, plus the odd practical tip. No spam.