Fixed at £495 ($625) for up to 5 pages and typically live in about 7 days, a flooring fitter’s website has to win over two very different buyers: a homeowner choosing LVT for a kitchen, and a facilities manager or main contractor checking you can meet a specification. Up to 15 pages with a CMS is £1,495 ($1,895), and that is usually where flooring firms with both domestic and contract work end up.
What should a flooring fitter’s website include?
- A page for each floor type you fit. Carpet, LVT, laminate, engineered and solid wood, sheet vinyl and safety flooring are searched for separately, and a page per product lets you rank for each and show the right photos.
- Domestic and commercial kept apart. Homeowners want samples, colours and a measuring visit. Contract clients want specifications, method statements, insurance and references. Mixing them on one page serves neither.
- Subfloor preparation, explained. Levelling, moisture checks and ply boarding are where quotes differ and where failures start. A short section on how you prep shows competence and explains your price.
- A booking route for a measure. Most flooring jobs start with a site visit, so make “book a free measure” (or a paid one, if that is how you work) the main button on every domestic page.
Does a commercial flooring contractor need CFA membership?
No law requires it, but the market often does. The Contract Flooring Association says many public and private organisations, and an increasing number of local authorities, specify the use of CFA members (cfa.org.uk, checked October 2026). It describes itself as the leading independent trade association for the contract flooring industry, with members ranging from large contractors to small firms. If you hold membership, put it at the top of your commercial page with a link to your CFA directory entry, because a buyer working to a specification will look for it before reading anything else.
What slip resistance should commercial flooring show?
A pendulum test value (PTV) of 36 or above is classed as low slip potential. HSE’s technical information sheet classes 25 to 35 as moderate and 0 to 24 as high slip potential, using the pendulum test (HSE, Assessing the slip resistance of flooring, checked October 2026). The caveat is in the detail: HSE uses Slider 96 rubber for shod pedestrians and Slider 55 for barefoot areas, and results change between wet and dry conditions, so a figure means little without the test behind it.
On a flooring website this turns into a selling point. For safety flooring in commercial kitchens, care homes, schools or shop entrances, quote the manufacturer’s wet PTV and the slider used, then say in one line what HSE’s banding means. Specifiers can lift that straight into a report, and AI assistants answering “what PTV does commercial flooring need” have a clear sentence with your name on it.
How do flooring fitters win more local work online?
Pair each product with each area you cover where the demand justifies it, keep your Google Business Profile photos current, and ask happy customers to mention the floor in their review (“oak herringbone in our hallway” beats “great job”). Reviews like that give search engines the words people actually type. Our guide to local SEO for UK businesses covers the profile side, and every site we build is mobile-first, which matters when most people start their search on a phone.
How much does a flooring fitter’s website cost?
£495 ($625) for Starter, up to 5 pages, typically live in about 7 days: enough for a domestic fitter with a gallery, a services page and a measuring form. Firms covering several floor types plus contract work usually need Business at £1,495 ($1,895), with up to 15 pages and a CMS, typically two to three weeks. Prices are fixed before we start; see the packages page or our guide to what a website should cost in 2026. If enquiries have slowed, read the signs a website is costing you customers first.
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We build websites for every trade. See our main websites for tradespeople page, or the guides for tilers and carpenters & joiners.
The Tradesperson's Website Checklist
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