Website vs Facebook Page for Tradespeople: Which Do You Actually Need?

Plenty of tradespeople run everything off a Facebook page and wonder if they need a website at all. It’s a fair question, and the honest answer is that they do different jobs, and the trades who win use both, with the website as home base.

What a Facebook page is good at

It’s free, quick to set up, and great for showing recent jobs to people who already follow you. For staying in touch with past customers and posting the odd finished job, it earns its place. Keep it.

Where a Facebook page falls short

• You don’t own it. The platform sets the rules and controls who sees your posts. Reach can vanish overnight and there’s nothing you can do.
• It barely shows up on Google. When someone searches “electrician in [town]”, a Facebook page rarely ranks. You’re invisible for the searches that matter most.
• No structure to convert. A feed isn’t built to turn a stranger into a quote. There’s no clear service page, no proper quote form, no obvious next step.
• It can look less established. For a bigger job, some customers trust a proper website more than a social page alone.

What your own website does that Facebook can’t

Your website is the one place you fully own, that ranks on Google for local searches, and that’s built to turn a visitor into a booked job. It’s where people check you out before they call, however they found you. As Google shifts to AI answers and platforms tighten their grip, owning your own site and your own customer contacts is what keeps you in control.

The sensible setup

Keep the Facebook page for staying visible, and build a website as the home base everything points to. Post your jobs on both, and send people from social to your site to enquire. For most trades that own site starts at a fixed £495. See our guides for electricians, plumbers, builders and every other trade on our websites for tradespeople page, or get a free website review.