Short books about attention, sold by a site that does not itself demand much attention. The shop, the club and the journal are one build, and the journal is what brings people in: the essays rank and get cited, the books follow.
Where the traffic actually comes from
Almost none of it is Google. The great majority of this site’s visibility is AI assistants citing a handful of its guides, which is measurable in the server logs and in Bing’s own reporting. Six pages earn nearly all of it, which is why we no longer touch their titles once a page starts earning.
