Buyers increasingly ask an assistant rather than a search engine, and the assistant returns one paragraph and a shortlist instead of ten blue links. If you are not on that shortlist you never entered the conversation, and you will not see it in your analytics either.
Avantas runs the question across the engines that matter and reports what came back: you, a competitor, or silence. No signup, no card.
Why we built it
We needed the measurement for our own platforms first. Every site we run is scored this way, which is also why the advice we give about AI visibility is not theoretical: it is whatever moved our own numbers.
