Plenty of local businesses lose work every week for one of three reasons: they do not come up, they have no reviews, or the site they do have looks a decade old. None of them want a web project to fix it.
Wellknown does the three together and gets something live in minutes, free, with no card. It is deliberately the opposite end of the market from a fixed-price custom build, and it exists because turning those enquiries away helped nobody.